Contractual – 2 years (extension based on performance)
Office Location – Mumbai/Ahmedabad (in Ahmedabad during the IPL)
Qualification:
Experience over 5 years in product management.
End-to-end app and website management as part of previous experience is a must.
Should have handled a Customer Data Platform in one or more of the previous roles.
Should have an understanding of product content and experiences that a sports fan may like to engage with.
A knack for reading, analyzing and representing data will be a handful in this role, as it involves studying first-party data.
Comfortable with the usual Microsoft documents to carry out analysis and create reports is necessary.
A fair knowledge of how tech development works and the challenges that usually crop up will be an aid.
Clear in communication both with internal as well as external teams.
An out-and-out team player mind-set is a must, as we work for a sports team and the culture is built on such morals.
Key Responsibility Areas
Secure a thorough understanding of GT’s first-party database and create segments with the help of a CDP to target them with relevant communication.
Touchbase regularly with the CDP to receive relevant insights and reports based on audience behaviour and demographics.
Come up with engaging features on GT’s app and website to keep fans engaged during the season and off-season.
Ensure the GT app is user-friendly to use and bug-free so that fans can have a seamless and interactive experience.
Monitor app and website performance on a regular basis to be updated on all the key metrics such as installs, DAUs, downloads, monthly sign-ups, engagements and more.
Liaise with GT’s app and web development and management partners to get timely content uploaded on the products and keep track of engagements.
Own the operations, performance and user experience of the GT Rewards program. Work closely with the team that runs the back-end. Keep it active throughout the year by constantly looking out for new redemption opportunities. Ensure the reward fulfilment process is seamless.
Work closely with the WhatsApp bot service provider to keep existing users engaged and also come up with initiatives to capture more users via the platform.
Cull out key numbers and analyse them to derive insights for reports as well as future learnings.
Support other GT functions to have the right kind of visibility and user experience on GT’s products.
Assist the digital lead in media campaigns directed towards acquiring new first-party data or app/web registrations.
Review and share feedback/suggestions for all product-related promotional content that goes up on the social media pages.
Be open to supporting any requirement under the digital function.
Apply here
or
Send us your resume on the following email id: contact@gujarattitansipl.com
